Simon Cohen The Large 3d Question: Do You Have To Buy Now?

As manufacturers and retailers start cranking up the 3D marketing machine, consumers need to decide if theyre in or out.

The situation is all too familiar: a new format or technology has emerged, promising a game-changing entertainment experience and you are left wondering when or even if you should jump on the bandwagon.

CDs, DVDs, HDTV (in both 720 and 1080p flavours) are all examples of formats that wooed consumers and after a short introductory period quickly grew to mass-market proportions. More recently, but with less success so far than the other technologies, Blu-ray has been making in-roads helped largely by falling prices.

Now 3D is calling your name, with many of the big names announcing retail availability of compatible TVs and Blu-ray players this year, with the U.S. already selling packages.

Here in Canada, starting March 26, 2010, Samsung 3D TVs, accessories and movies will be available at Future Shops 144 stores.

If youre an early-adopter, youve already decided youre on board with 3D and are patiently awaiting the first reviews to emerge so that you make the best purchasing decision.

But for everyone else, heres some advice.

Be patient. The first products on the market will be the most expensive, and the least sophisticated. As with any technology, each revision will bring improvements and price reductions. If you need another reason to wait, consider the availability of content. Only a handful of compatible movies will be available this year, and so far neither cable nor satellite has made any announcements concerning 3D support in Canada. It will of course be coming soon, but do you really want to make a decision without knowing the price?

Demo the experience. Recently, I had the chance toexperienceSonys 3D TV for myself at the Sony Store in downtown Toronto, in the Eatons Centre. They showed us 3D gaming, and some 3D sports footage. It was fun, no question. Sonys 3D is very convincing, creating the impression that the TV screen was actually a window through which you could see the action taking place. Unlike some other implementations of 3D that Ive seen, the emphasis was on creating as sense of depth, rather than height (very few objects appeared to pop out of the TV). The required active-shutter glasses were comfortable but the demo was only 10 minutes its hard to say if they would be okay for a 3-hour movie. By way of comparison, they are heavier than the 3D glasses you get at theatres, but also a better fit.

I also noticed that the combination of the 3D display and the glasses resulted in a somewhat washed-out image. Perhaps this effect is more pronounced for some people than others similar in nature to the rainbow-effect reported by some viewers of rear-projection DLP TVs. Or it might be fundamental to the technology as it exists today. Either way, images on the 3D TV did not feel as bright, rich or vivid as comparable non-3D sets. The point here is that you really need to see 3D for yourself to decide if lives up to your expectations.

Be realistic about your viewing habits. Even though 3D TVs like the Sony model will be able to perform a kind of up-conversion on regular 2D to 3D (sort of like the simulated surround sound that some two-speaker audio systems can achieve via clever modulation of the sound), can you see yourself wanting to watch 3D for casual viewing? Remember, that with 3D, you must be wearing the glasses, otherwise the screen will look like a very fuzzy and confusing series of overlapped images. So if someone in the room is watching in 3D, everyone else needs to wear the glasses too even if they are engaging in another activity like surfing the web or folding laundry. Will they want to wear the glasses while doing that? The question is whether you want to spend a lot of extra money on a feature you wont be using *most* of the time. Unlike HD, I dont think 3D is going to become a must-have feature. Now that I have HD, I intentionally seek HD programming I really would prefer to watch nothing else if I have the choice its just that much better than SD. My guess is that 3D will remain event-driven for the vast majority of viewers theyll use it for the occasional movie, gameor sporting event, but thats it.

Stay informed. As the top-tier review sites and publications get their hands on the new batch of gear, theyll have some great insights into this technology. For instance, now that LCD and plasma are delivering very similar results in the 2D world, will this parity remain in the 3D landscape or will one technology emerge superior? Only time will tell. Well do our best to make sure youre up on the latest resources